This was the project I was apart of for the annual Butter Goeller Design Event for 2024. We collaborated to revitalize the student experience of Hayes Hall through branding, language, and shaping the spaces.
Fellow designers: Gage Kime, Emily Ridinger, Zoey Twining, Jessica Malony, Carter Teal, Alex Horton, Brooke Koch, Abby VanHoose, Keyah Madaris, Megan Feeney
We centered the brand on 3 words: ideate, innovate, and integrate. Hayes Hall is meant to be a student centered experience with an identity for not each major but the department as a whole. We created spaces that reflect all of these specifications.
These were some of our preliminary brainstorming on how to center the student experience.
